American Girl is bringing their full cast of adventurous, aspirational, stylishly dressed characters to TikTok – and everyone’s invited.

Launch a rocket with Maryellen, shoot hoops with Julie, camp with Molly, meet Girl of the Year – Corinne Tan, and learn how to make Irish Soda Bread, Josefina's Hot Chocolate, Tangyuan for Lunar New Year, and so much more.

Curious to see what the “girls who girl” have been up to? Follow @AmericanGirl on TikTok!

Client: ATTN: x Mattel

Role: Director / Creative Director / Writer