Where every test is engineered to discover what makes a Kia, a Kia. Featuring 2016's flagship vehicles.
Inspiring America's stomachs with a boatload of burgers. The campaign consisted of:
Super Bowl Commercial
“Double Jack the Beautiful” Radio Spot
Revolutionize Thyself Mini Site
Ice Breaker Mobile Game
Super Bowl Twitter Takeover
AwesomenessTV created a :60 horror short starring popular influencers to promote the release of Insidious: The Last Key. See if you can spot Rachel Ballinger under 3 metric tons of costume makeup.
"Closet" - see original post
"Behind The Scenes: Monster Transformation" - see original post
This 12-part digital series (sponsored by Hollister) features top performing AwesomenessTV influencers as they carpe the crap out of every moment. No Plan. No Script. Just one rule: Live the most epic day possible using only what’s inside the week’s Carpe Crate.
There's no reason to stay in when you've got a car with all-wheel drive.
This custom digital series for Acuvue contact lenses worked in two parts. First, we created an Acuvue branded “Vision Booth” where AwesomenessTV fans at Playlist Live could share how they’d love to “change up” their lives. And for a couple lucky teens, we made it happen—teaming them up with their favorite big-name influencers and a professional teacher to make their #changeitup dreams come true.
In episode 1 (3 million views), the Merrell Twins and Tabare, a magician just getting his start, get a lesson from pro-magician Daniel Fernandez and perform their very own magic show.
In episode 2 (5 million views), Alisha Marie and Marat—a young dancer who wants to learn all kinds of complex moves from different cultures—run through a dance routine with celeb talent Alyson Stoner, leading into a spontaneous dance battle.
A collaboration between the AIDS Healthcare Foundation, Impulse Group, Brad Hammer Productions, and six incredibly talented men in dresses to promote PrEP, prevention, and safe sex. Rated R, henny.
Directed by Brad Hammer, written by me, and shot by the one 'n' only Shawn Adeli.
The MDA Black-N-Blue Ball helps send kids with muscular dystrophy to summer camp. To lend a hand, we launched a pro-bono digital campaign—featuring an interactive story that goes back and forth between a Harley rider and a young girl with MD. Getchur tissues ready.
Universal Studios wanted to inspire kids and parents to wonder what it was like to be an Olympian. To have that kind of strength and power—that kind of magic. At the Wizarding World of Harry Potter, you can do more than wonder. Here, magic exists every day.
Harley riders across the world came together for two days of all-out riding. Together, they stacked up over 10 million miles. Not bad.
These videos were a war between strategy, product, and creative—but they manage to stand out against a market saturated in low-quality demos. The Forte campaign, especially.
The 2017 Forte: As Told By Your Best Friend
We used a fun, chill, best bro alter-ego to hit a very specific demographic, and make a long list of complex features and specs a lot more digestible.
The 2017 Sportage: Designed for Discovery
A couple that shares a car banters over their favorite features, demonstrating the model’s versatility and sense of adventure—along with a range of safety and driver-assist tech.
This campaign blends drama and driving to show Kia's support for a local performing arts center. The work was produced, but not printed.
HOG magazine has over 700,000 readers—making it the most-read motorcycle publication in the world. We published five issues each year, with expanded content on a members-only website that was designed in-house. My job? Develop original content, write articles, stories, and profiles, and edit user-submitted material.
Harley-Davidson's Captain America: The Winter Soldier Contest teams up the First Avenger with the just-released Harley-Davidson Street 750—taking moviegoers on the ultimate ride. The promotion generated a strong 40% response rate.
This 3-D body built out of Harley parts was featured in a multi-part invitation that was mailed to attendees of the 2014 Black-B-Blue Ball—along with a postcard they could use to write a kid at MDA Summer Camp.
Being a musician has never been harder. The playing field's blown wide open—and to keep doing what you love, you've gotta fight tooth and nail. But Resident Audio's unbeatable, user-friendly tech is priced for working musicians. So you can keep on killing it.