Featuring one-of-a-kind family businesses like Lucy’s and dogged Amazon sellers like Pawstruck, we spotlighted small businesses across the country who struck it big after launching on Amazon.

And because nobody knows the struggle of starting a small business better than the products, we created a social campaign that let a personified personified plant, pepper, lemon, and dog treat do the talking.

Client: Amazon

Role: Director / Creative Director / Writer