This viral digital series for Acuvue contact lenses worked in two parts. First, we created an Acuvue branded “Vision Booth” at Playlist Live where fans could share how they want to change up their lives. And for a couple lucky teens, we made it happen—teaming them up with their favorite big-name influencers and a professional teacher to make their #changeitup dreams come true.
In episode 1 (3+ million views), the Merrell Twins and Tabare, a magician just getting his start, get a lesson from pro-magician Daniel Fernandez and stage their very own magic show.
In episode 2 (5+ million views), Alisha Marie and Marat—a young dancer who wants to learn all kinds of complex moves from different cultures—run through a dance routine with celeb talent Alyson Stoner, leading into a spontaneous dance battle.
Client: Acuvue Contact Lenses
Role: Writer / ACD